2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
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Invited Speakers


Prof. Zhonghui Jiang

School of Management, Ocean University of China

Research Areas: Entrepreneurship, Intrapreneurship, Firm Theory, Open Innovation

Speech Tittle: The dark side of entrepreneurial self-efficacy: Investigating how and when entrepreneurial self-efficacy impedes innovative opportunities identification


Purpose – Entrepreneurial self-efficacy is generally lauded by some scholars to be the promoter of innovative opportunity identification. However, they may overstate the benefits of entrepreneurial self-efficacy while neglecting its potential costs. Building on control theory, the authors examined the possible dark side of entrepreneurial self-efficacy in the process of innovative opportunities identification.

Design/methodology/approach – Data were collected from 145 entrepreneurs who start a business in China. The Bootstrap method developed by Hayes was used to test the hypotheses.

Findings – The results show that entrepreneurial self-efficacy negatively affects the frequency of information scanning, and the decrease of information scanning frequency is not conducive to the identification of innovation opportunities. In other words, information scanning frequency played a negative mediating role in the relationship between entrepreneurial self-efficacy and innovative opportunity identification. And entrepreneurial experience can alleviate the negative mediating effect of information scanning frequency.

Originality/value – The results supported the argument of the dark side of entrepreneurial self-efficacy in the context of emerging economy, which may be contributed to make a better understanding of how and when entrepreneurial self-efficacy may be detrimental to innovative opportunities identification.


Prof. Shuguang Liu

School of Economics, Ocean University of China

Research Areas: Applied Economics, Regional innovation and international economic cooperation

Speech Tittle: New Era Marine Economic Development & International Cooperation of China


●China's marine economy has marched into the new era with multisimensional goals;

●China are open and mutual reliable with world partners in developingmarine economies;

●Coastal and marine economies in China are diverse but under going transformations into high-qualities development indexes;

●Coastal and marine economies of China are searching opportunities with world partners;

●China should be and have been the friendly players in world marine economies for seeking good future of the global commons.

Keynote Speakers 


Prof. Rasha Khalil

Sichuan International Studies University, China

Research Areas: Marketing, Consumer Behavior, Macro Economics, Microeconomics, International Trade

Speech Title: Disruptive Technology

Abstract: Over the past two years, the world has taken a huge leap to the future as it witnessed rapid and massive consecutive waves of technological advances. This breakthrough in scientific and technological innovation has significant and deep impact on the planet, and profoundly reshaped the way we live, communicate and work.

This unprecedent transformation is exponentially accelerating, and it is difficult to predict its exact extent. But we know one thing for sure, it is just the beginning and new disruptive technology will merge. And humanity needs to be ready and embrace the new evolving technology and adapt to it in integrated and comprehensive manner. 

This adaptation requires involving all stakeholders from the public and private sectors and different walks of life.


Assoc. Prof. Dai, You-Yu

International Business School, Shandong Jiaotong University, China

Research Areas:Tourism Management, Marketing, E-Commerce, Service Management

Speech Title: The dialogue between tradition and modernity: exploring creative cultural tourism design in the "internet plus" era

Abstract: A heterogeneous developmental model of tourism resources in modern cities would result in a lack of vitality in the local culture. Creative cultural tourism design in the "internet plus"  era is an important issue in the development of cultural tourism integrated with creative elements. Taking Hankou historic blocks as an example, the researchers conducted a qualitative study using a combination of the volunteer-employed photo method and photo-elicitation interview to explore the framework of the experiencescape for displaying creative cultural tourism design. The results reveal four categories of experiencescapes (i.e., cultural, functional, technological, and servicescape) associated with design elements. Six tourist emotions evoked from visiting these experiencescapes and their respective elements were also categorised. The findings contribute to exploring creative cultural products at the historic block level and offer marketing implications for (re)designing more effective projects from a tourism perspective.